Step 1. Think like the company: desires, fears, and objections
Estimated time: 2 hours
Before building the PowerPoint, you must think like the company that is listening to you.
What a company may want
- Prevent conflicts.
- Improve the workplace climate.
- Take advantage of a funded opportunity.
- Retain talent.
- Have clearer processes.
- Improve its reputation.
- Feel more prepared and up to date.
What a company may fear
- “this will complicate things”
- “we will be judged”
- “we do not have this problem here”
- “we do not have time”
- “it will be too theoretical”
- “it will create tension”
- “we will not know where to start”
Team task
- Write:
- 5 company desires;
- 5 fears or objections;
- and a brief response to each one.
Evidence in the forum
Publish a message with the title:
Company desires, fears and objections