Final outcome of Phase 5
- At the end of this phase, your team must have completed:
- Company desires, fears, and objections;
- Table of features, benefits, and promise;
- Main value promise;
- Responses to key objections;
- Equality Agent working method;
- Final transformation of the company;
- Complete persuasive PowerPoint;
- Final bibliography in APA 7;
- Preparation to share the presentation afterwards.
Short text for the website
Phase 5 – Final Project: Persuasive PowerPoint for companies
In this final phase, your international team will turn everything you have learned into a persuasive PowerPoint for companies. You will analyse company desires and objections, complete a method-benefit-promise table, define your value promise, explain your Equality Agent method, and build a final presentation designed to persuade.
Useful sources for this phase
- TED.
- How to make a great presentation.
- TED Ideas.
- 6 dos and don’ts for next-level slides.
- Duarte.
- How to write a call to action that’s persuasive.
- Duarte.
- The secret presentation formula.
- Duarte.
- Guide to persuasive presentations.